The results included widespread media attention for the XFL, increased brand awareness and retail success for ZOA, and a strong market presence for GSTQ, cementing their positions as industry leaders.

As Chief Product Officer and interim Chief Technology Officer, I led DockWorks’ go-to-market strategy and product roadmap development. By conducting in-depth customer interviews and market analysis, we identified key pain points and prioritized features like automated billing, real-time dock activity tracking, and integrated maintenance scheduling. Collaborating with engineering teams, I oversaw the end-to-end product build, ensuring alignment with business objectives and user needs.

The result? DockWorks launched a fully operational SaaS platform, securing partnerships with leading marina operators within six months. The product achieved a 300% increase in user adoption year-over-year and laid the foundation for a scalable growth strategy in an underserved market.

Major sports organizations faced a common challenge: how to stay relevant in a rapidly evolving digital landscape where fans consumed and engaged with sports in fundamentally new ways. Traditional sponsorship models and legacy tech systems were falling short of meeting modern fan expectations.

Partnering with 15+ leading sports organizations through the Global Sports Venture Studio, we bridged the gap between sports business and technological innovation. The development of the GSVS 5G Sports Center in Los Angeles, created with Verizon’s 5G innovation group, became a physical showcase for the future of sports experiences. Working with partners from the LA Dodgers to UEFA, we transformed how leagues and teams approached technology investment, fan experience design, and commerce opportunities, establishing new models for sports innovation that continue to shape the industry.

For more, read the Harvard Business School case study.

In the early 2010s, Nike faced a critical inflection point: adapt to the mobile revolution or risk losing relevance with a rapidly digitizing consumer base. The challenge wasn’t just about building apps—it was about transforming how a brand from the TV era connected with an audience that lived through their phones.

As Nike’s innovation partner over two decades, at R/GA we architected the key systems that powered this evolution: NIKEiD customization, Nike+ fitness tracking, and athlete-driven YouTube content. These weren’t just digital add-ons but interconnected platforms that redefined consumer relationships. The resulting transformation pushed Nike’s direct-to-consumer revenue from $2B to $16B, establishing a blueprint for digital brand leadership that reshaped the industry standard.

Verizon and the team at R/GA saw direct-to-consumer commerce exploding across social platforms, and needed to transform its channels from conversation starters into conversion engines.

As the acting Head of Social inside of Verizon–reporting directly to the CMO–I led the overhaul the brand in social, both heightening brand relevance through more engaging sports & entertainment partnerships, while optimizing for performance with commerce-forward content. The result was a 550% surge in social-driven sales, establishing a new benchmark for social commerce integration at scale. This wasn’t just better content—it was a fundamental shift in how an old guard leader could turn social engagement into revenue.