Hi, I’m Kyle and I’ve been making internet stuff since 1999.
This site’s name is a nod to the business plan that I wrote in 1999-2000, for a company that would have been called Edge City Online, while I was going through the entrepreneur program in the Marshall School of Business at the University of Southern California. In retrospect, we were basically proposing a hybrid of AoL-style dial-up internet access (dude, it was 1999, cut me some slack) and something resembling the early days of BuzzFeed.
The market for well-funded but highly-unprofitable internet startups dried up as we–me and my business partner, Rmac–graduated, dashing our dreams of overpriced office space filled with bean bag chairs and scooters supporting a business with ambitions to attract a bunch of users and then figure out how to make money.
Undaunted, we regrouped after graduation and launched our first site, the (long since defunct) Edge City Chronicle, in 2001. The site ran on Scoop, early blogging software in the days before Movable Type and WordPress had launched and/or reached maturity. In retrospect, this kicked off what has now been 15+ years experimenting and working in the world of social media (I liked it better when it was just blogging).
Over the next few years, we had a few ‘viral’ moments, like the time The O.C. Drinking Game spread far and wide and wound up getting a shout-out in People Magazine. We launched other sites; most of them bombed, but our site dedicated to USC sports, TrojanWire, took off and gave us a few more internet celebrity moments and our first profitable internet endeavor. That led to some additional writing gigs for Scout.com (later Fox Sports) and the ahead-of-its-time FanHouse (it was an epic gathering of talent, assembled by Jamie Mottram, an influenced much of what was to come in sports media).
At the same time that I was tripping the blog fantastic, I was also working at a small boutique digital agency in Southern California called Pinacol. We worked directly with some clients you’d know (E! Networks, amongst others), but a lot of our work was partnering with “traditional” agencies, like Deutsch LA, TBWA/Chiat/Day and David&Goliath, who had yet to build internal digital capabilities. Those partnerships afforded me the opportunity to work with bigger brands like Kia, Honda, Lexus, MTV, American Express and the earliest days of the Coachella Music Festival.
Something about the whole Blogebrity saga…
Pinacol >> R/GA NY
R/GA NY >> Austin + R/GA SF
Starting Blogs with Balls
Building R/GA’s social practice within MSP
In 2013, I partnered with three other R/GA veterans–Paul Dery, Shannon Moorman and Katrina Bekessy–to open R/GA Austin. The office originally served as the mobile and social center of excellence for the company, but has since grown into a thriving, full-service office working with clients like Sonic, The Home Depot and Frito-Lay.
Expanding R/GA’s social practice globally
Working across R/GA’s global sports client roster
In 2018, I changed roles yet again, joining R/GA Ventures as Managing Director of Partnerships, where I was responsible for building a new model for driving collaborative innovation between R/GA’s global roster of clients and the 100+ companies in R/GA Ventures’ portfolio.
Today, I am a VP at R/GA and Managing Director of the Global Sports Venture Studio, where I work with a group of partner organizations that include adidas, Dick’s Sporting Goods, Levy Restaurants, Major League Soccer, UEFA, Fox Sports, Major League Baseball and the Los Angeles Dodgers.